Our Latest Projects

Tereposky & DeRose

Description

T&D is a law firm that specializes in domestic and international trade law practice with experience acting as counsel to the federal governments in multiple sectors. The firm wanted their digital presence to justly reflect their expertise and skill set.

We worked together to identify opportunities for web improvements to equip the firm to serve their clients with the same quality digitally as they do in-person.

Project Goals

Enhance website navigation and referral sources to increase content findability
Create an information architecture that ensures that lawyers and key sectors are easily findable
Simplify content and technical jargon so that it is easily understood by all website visitors
Increase brand awareness and credibility
Improve website experience for target users.
Improve Search Engine Optimization

Activities

Conducted market research, completive analysis, and analyzed web data to better understand the target audience’s needs and behaviors
Performed a deep business analysis to identify relevant information and an ideal content structure
Created personas to help T&D identify and understand their target audience
Performed, ideation sessions, empathy mapping and how might we to ensure design solutions are optimized for target audience
Created design concepts based on research and usability testing

Outcomes

Redesigned their website to enhance user experience while ensuring their brand and voice was incorporated
Improved task success making it easier for target users to understand and complete tasks
Improved task findability making it easier for target users to find what they are looking for
New and improved web presence based on user research and design standards & principle
SEO optimized website
Give users the ability to identify relevant services and provide information on who to contact